A wealth of knowledge for buyers and sellers
“Mommy, where do home buyers come from?” It’s a timely question in today's market, and the answer is buyers come mostly from real estate agents and the internet — according to the National Association of Realtors. That’s why strategic exposure matters. It’s not just about putting a home online — your home needs to make a great first impression with the highest quality photography and videos for on-line and print media, and a script crafted to excite potential buyers and agents. The right price + strategy + experience = stronger results — and that’s where buyers come from ❤️
National headlines and mortgage rates may dominate the conversation, but home values and buyer demand are ultimately determined by what’s happening in a specific neighborhood—inventory, lifestyle, amenities, and the people who want to live there.
In today’s steady but strategic market, preparation and local knowledge matter more than ever.
Make sure your REALTOR® has a plan.
It’s not your father’s Oldsmobile anymore, open houses were created by Realtors at a time when it was one of the few ways potential buyers could preview a home. Today homebuyers shop online and if they see a home they like, most will contact their agent to schedule a private showing that suits their schedule vs a public showing that may not be convenient. It’s not to say there isn’t any value to an open house, it can be a great convenience for fellow agents to send their clients to an open house if they are unable to accompany them to the property, but frankly the data just doesn’t support the effectiveness of open houses. Maybe it’s time to rethink the model and focus on capturing the remaining 96% of the market? I’ll continue to host open houses as a component of my marketing plan, but by no means is it my only plan 😎
Kind of makes sense, doesn't it? Whether you’re buying or selling, a local Realtor® brings market knowledge, experience, and a trusted network of professionals to ensure a smooth transaction.
Make sure your REALTOR® has a plan.
It's not a Sellers vs Buyers market, both sides do what they need to do to protect their interests, but Sellers would do better by resisting temptation to overprice - this is no longer a “throw-it-on-the-market” and see if the price sticks. Well-located, well-priced homes attract strong interest and sell quickly - overpricing your home is seldom an effective marketing strategy. As for Buyers, when you find the right home, indecision is your enemy: if you find an attractive well priced home, chances are someone else has seen it too - sleeping on it, may mean you'll never sleep in it 🤔 Whether you're a buyer or seller, be certain your Realtor® has a plan
Seventeen years as the desert’s market leader doesn’t happen by accident. It’s the result of local knowledge, consistent performance, and a deep understanding of the communities we serve. I'm proud to be part of Bennion Deville Homes—and to put that leadership advantage to work for my clients every day. Remember, all real estate is local, and the best results start with a local Realtor®
